Instagram has become a platform for many influencers to earn a living. However, the earnings of these influencers are often the topic of much debate. While some may argue that these influencers are earning a lot of money, others may argue that the earnings are not as significant as they seem. In this article, we will determine the real Instagram influencer earnings and provide some examples of actual earnings.
Determining Real Instagram Influencer Earnings
The earnings of an Instagram influencer depend on various factors such as the number of followers, engagement rate, niche, and the type of brand deals. A recent report by Hopper HQ found that the average influencer with 10,000 to 100,000 followers can earn around $200 per post. For influencers with over one million followers, the earnings can be as high as $17,500 per post.
Apart from sponsored posts, Instagram influencers can also earn money through affiliate marketing, brand collaborations, and product launches. However, it is important to note that the earnings of an influencer are not limited to just their Instagram presence. Many influencers also earn money through their blogs, YouTube channels, and other social media platforms.
Examples of Actual Instagram Influencer Earnings
One of the highest-earning Instagram influencers is Kylie Jenner, who reportedly earns around $1.2 million per sponsored post. Other popular influencers such as Huda Kattan and Cameron Dallas can earn over $100,000 per post. However, it is important to note that these earnings are not representative of all Instagram influencers.
Micro-influencers, or influencers with a smaller following, can also earn a significant amount of money. For example, lifestyle blogger Rachel Aust, who has around 200,000 Instagram followers, reportedly earns around $4,000 per sponsored post. Similarly, fitness influencer Kayla Itsines, who has over 12 million followers, reportedly earns around $150,000 per sponsored post.
In conclusion, the earnings of an Instagram influencer depend on various factors, and there is no one-size-fits-all answer. While some influencers earn a significant amount of money, others may not make as much. Therefore, it is important to take into account the number of followers, engagement rate, niche, and type of brand deals before determining the real Instagram influencer earnings.
