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- There are many ways businesses can use email marketing to reach their marketing goals. Some tactics include:
- Building an email list of subscribers who have opted-in to receive emails from you
- Sending newsletters, promotional emails, and other types of content that provide value to your audience
- Personalizing your emails and segmenting your list to ensure that you are sending relevant content to the right people
- Using A/B testing to optimize the subject lines, content, and call-to-actions in your emails
- Tracking and analyzing your email marketing efforts to understand what is and isn’t working, and adjust your strategy accordingly
