- There are many metrics you can use to measure the success of your email marketing efforts. Some common metrics include:
- Open rate (the percentage of people who opened your email)
- Click-through rate (the percentage of people who clicked on a link in your email)
- Conversion rate (the percentage of people who took a desired action, such as making a purchase or signing up for a newsletter)
- Return on investment (ROI)
You can use tools like email service provider analytics and Google Analytics to track these metrics and understand the effectiveness of your email marketing strategy.